FREELANCE DIGITAL COMMUNICATIONS
Luis Ibanez — freelance communications and digital media specialist. Communication strategy, visual production, websites and AI support, from the initial brief to final delivery. More than a decade of practical project experience.
Content. Planning. Publishing.
ILLUSTRATIVE CONTENT CALENDAR
Web.Damien Bray / Website.
SELECTED WEB PROJECTDifferent projects. A connected skill set.
DISCOVER THE RANGE
Tools, services and the things they make possible.
One person to help manage your digital presence, coordinate the work and connect the tools and people involved. Support shaped around what your business needs.
Less to manage
Fewer details competing for your attention.One point of contact
Someone who understands the bigger picture and coordinates the work.You stay in control
Clear priorities, regular updates and your approval on the decisions that matter.Start with what you need off your plate. We’ll work out the right scope together.
See how it worksSELECTED PROJECT EXPERIENCE
Selected brands and organizations featured in projects I’ve contributed to.
Creative judgment.
Technical range.
One specialist. Multiple disciplines.
Bring me in for a specific skill, a defined project or ongoing support for your team. We agree on priorities, deliverables and how I fit into the work.
EXPERTISE
Support for a specific task, a complete project or the day-to-day work between them.
Communication strategy and video marketing start with the message, the audience and the purpose of each piece. Services include message development, content planning, organizational communication and project coordination.
Pre-production, camera work, photography, drone footage and short-form storytelling for corporate, documentary, branded and social projects. Coverage and deliverables are planned around the brief.
Editing, motion graphics, color correction and audio cleanup turn footage into finished content. Media organization, revisions and delivery formats keep the work consistent across platforms.
Profile setup, content planning, preparation and publishing keep social channels active. Video and content metrics help inform the next round of work.
WordPress websites, e-commerce and focused custom systems for bookings, PDF generation, contracts and everyday administration. Each project starts with a defined scope and a practical use case.
Setup, personalization and administration of AI assistants for content, conversations, administrative tasks and coding support. Instructions, knowledge and workflows are organized around the task, with human review.
TOOLS I WORK WITH
Adobe Creative Cloud Photoshop Lightroom DaVinci Nikon RED Sony WordPress OpenAI ChatGPT Meta Google
Tools selected to suit the project.
SELECTED WORK
A selection of real estate imagery.
Short-form editing and platform-focused pacing.
A selection of visual effects and editing treatments.
Trade, transport and industrial operations, with aerial footage and information graphics.
Portfolio compilations. Individual project credits and roles are being prepared.
SELECTED FOOTAGE
A selection featuring Jason Momoa.
150+ marketing videos edited, including documentary and social media material. Project-specific footage will be added to the case study.
PHOTOGRAPHY / POST-PRODUCTION
Lightroom and Photoshop support image selection, consistent adjustments, detailed retouching and photo compositing. Batch processing and custom exports make large sets easier to review, deliver and use.
Selection, tonal adjustments, batch processing and output settings for the intended platform.
Workflow illustration with sample values; not a client-session screenshot. Open to view details ↗Retouching, masks, compositing and image preparation. Resolution, color profile, bit depth and compression matched to delivery.
Workflow illustration with sample layers; not a documented edit. Open to view details ↗PRE-PRODUCTION & ON-SET COORDINATION
The brief becomes a visual plan: storyboards, shot lists, production requirements and the sequence of work on set. A shared plan helps connect the intended message with the footage we need to capture.
Storyboards and shot planning turn the concept into a practical visual reference.
Working with production and the assistant director, I align the creative plan with schedules, responsibilities and call sheets.
On set and in the edit, the planned sequence provides a reference while leaving room for creative decisions.
WEB PROJECTS
Selected website collaborations, from creative portfolios to e-commerce and product catalogs.
Director & cinematographer portfolio
A visual portfolio built around film, stills and selected projects.
E-commerce & product discovery
Lawn equipment, parts and shopping in one digital storefront.
Historical snapshots may contain missing media or layout differences from the original live site.
The live website credits ReelerDeelers for design.
Industrial catalog & inquiries
Product information and a clear route from browsing to contacting the team.
Historical snapshots may contain missing media or layout differences from the original live site.
RECENT WEB PROJECTS
Mountain stays. Website development.
San Diego stays. Website development.
Design previews. Both sites are in private review.
TRANSMEDIA & CONNECTED PLATFORMS
CONTENT · PEOPLE · SYSTEMSA consistent message across your channels, supported by an organized flow of information. Content, customer inquiries, team updates and shared files can connect with your website, each with a clear place and purpose.
Website, social channels and campaign material.
Inquiries, bookings and orders routed to the right place.
A shared
point of connection
Responsibilities, approvals and project updates.
Organized assets, records and practical workflows.
The connections follow your needs and the tools you already use. We define what should connect, who needs access and what happens next.
Illustrative workflowCUSTOM DEVELOPMENT
Custom code connects the steps that off-the-shelf tools leave apart: forms, records, document generation and the functions a website needs.
A defined task, a working version, testing and a clear handover. JavaScript, HTML, CSS and workflow logic, applied where they are useful.
Illustrative workflows for file organization, file transfers, sales systems, image processing and video silence removal. Scroll to explore the simulation.
Fictional code illustrating possible workflows. No client data or production source code.
FILE ARCHITECTURE & MEDIA WORKFLOWS
Cloud storage, local drives and physical archives organized around a consistent structure. Clear names, versions and shared folders make material easier to find, review and hand over.
SOURCE
Original media stays separate from working files and delivery copies.
Local drives · Physical archive · Cloud storageWORKING
Proxies and lighter copies make large media sets easier to edit and share.
Proxy workflows · Naming conventions · RevisionsDELIVERY
Approved files and optimized exports organized by their intended use.
Custom exports · Media optimization · Shared foldersDigital Asset Management · File Architecture · Cloud Organization · Proxy Workflows · Media Optimization
Direct communication, an agreed scope and a simple review process. You know what is happening without having to follow every small task.
Tell me what needs attention and what is taking up your time. We define the priorities, deliverables and schedule together.
A clear starting pointProduction, updates and coordination follow the plan. You receive progress updates and the questions that need your input.
Useful updates, in plain languageReview the work at agreed stages. Changes are coordinated with you, and publishing follows your approval.
Your business, your decisionsDIGITAL OPERATIONS
Store administration, practical systems, publishing and team coordination. The tools and processes behind day-to-day digital work.
E-COMMERCE OPERATIONS
WooCommerce support covers store setup and day-to-day administration: product information, checkout configuration, payment gateway integration and order management.
The workflow connects payment status, order review, fulfillment and customer communication. The scope can include testing checkout, organizing store settings and documenting the process for the team.
Simulated interaction · Sample interface
PRACTICAL SYSTEMS
A booking, a contract and an internal task should not require the same information to be entered over and over. Small, focused systems can connect these tasks around the way a business works.
Projects can cover reservations, PDF generation, contract workflows and administrative records. Together we define what needs to be captured, who needs access and what should happen next.
Simulated interaction · Sample interface
WEBSITE ADMINISTRATION
Website administration includes hosting settings, domain records, business email and account access.
This can include working in hosting control panels such as cPanel, configuring mailboxes, reviewing DNS records and coordinating changes with the hosting provider. Scope and access are agreed before changes are made.
Simulated interaction · Sample interface
ORGANIZATIONAL COMMUNICATION
Clear communication is part of the work itself. I help organize briefs, responsibilities, project updates, feedback and approvals so people can understand what is needed and what happens next.
Shared files, version control and a clear review process reduce scattered information. The aim is a team that works with the same context, from the first brief to final delivery.
Simulated interaction · Sample interface
WORKING TOGETHER
Content can get stuck between an idea, an edit, a website update and a post that never goes live. I can take responsibility for the parts you need help with and keep them connected.
For a longer project, I can work alongside your team through the stages where you need additional capacity. You get direct communication and an agreed scope of work.
Tell me where you need support ↗
ABOUT LUIS
I am a bilingual communications and digital media professional based in San Diego. Since 2015, I have supported corporate, nonprofit, educational, medical and community projects, working directly with clients and remote creative teams.
My background brings together formal training in Communication Sciences, computing and audiovisual production. I combine that with practical web development and AI assistant management to help move work from a brief through revisions, approvals and delivery.
Autonomous University of Baja California (UABC)
2015–2020
Professional License · 12544152 MX
FAA Part 107 Remote Pilot Certificate
2026
Google Certifications — Digital Tools and Marketing
2013
Computer Training
Lázaro Cárdenas Federal High School · 2014
15th International Congress on Media and Marketing
2016
What needs attention?
What takes too much time?
What would you like to hand over?
Direct contact with Luis. Communication in English or Spanish.
San Diego, California
SOCIAL MEDIA OPERATIONS
From content to a publishing plan.
A shared content calendar brings together formats, channels, publishing dates, approvals and the assets needed for each post.
Support includes preparing and scheduling content, maintaining social profiles and reviewing platform metrics. The calendar gives the team a shared view of what is being prepared, reviewed and published.
Content Calendar · Social Publishing · Approvals · Platform Metrics
Simulated interaction · Sample interface